Sample the seasonal best!

With the English apple season in full swing and consumers showing a growing interest in local produce, ASDA will be promoting the seasonal best from Kentish orchards.

In store demonstrations and sampling will take place at the following stores next week:-

Greenhithe – October 19th
Canterbury – October 20th
Ashford – October 21st

Chef Noel Goulding said ‘Consumer reaction has been fantastic, they actively source UK fruit and read the labels to find out where it comes’

Jon Morgan Category Manager from IPL/ASDA added 'We are pleased to be able to offer local seasonal produce to our customers. ASDA is totally committed to local sourcing and UK top fruit. We are working closely with our growers to obtain the best quality fruit and the varieties that our customers want. This year we will make in roads into heritage and exclusive varieties but we will only sell them if they are good enough. Our focus remains on quality and value.'

Currently there is a revival in many of the older, traditional varieties of apples.  Consumers will get the chance to taste something unusual compared to what they may normally purchase and by buying local they are supporting the Kentish growers.

Josh Kann General Manager for Well Pict County Local agreed ‘The profile of English fruit is currently very high, consumers are actively sourcing local products and are becoming more aware of seasonal varieties, with ASDA fully supporting the English season, the public appetite for local seasonal fruit can be satisfied’

Adrian Barlow Chief Executive English Apple and Pears: “ Giving consumers the opportunity to taste English apple and pears is extremely important as it introduces more people to the best tasting fruit in the world. This action by ASDA and Well Pict County Local is highly beneficial and I hope it will be a great success.”

ASDA will have a continuous supply of UK apples and pears right through the season demonstrating their ongoing support of British farmers.

tel: 01622 845 955 fax: 01622 844 661 email: infowellpict-countylocal.com