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Andrew
Boxalls award winning apples are grown on a 130 acre farm in the
heart of Kent, the orchards planted on a sheltered south facing
slope are ideal for growing the perfect apple from the Garden of
England.
Last
year at the National Fruit Show the judges confirmed exactly that,
with Boxall winning ‘The tastiest apple award’.
As
one of ASDA’s leading local suppliers these apples will be found
instores across the South East as from Monday. Andrew Boxall
stated ‘These apples will be going in at perfect conditions, the
brix count is high and early tests are encouraging for the rest of
the season, with the English apple season running about 7 – 10
days ahead of last year we have started picking for long term
storage’.
Josh
Kann General Manager for Well Pict County Local agreed ‘The
profile of English fruit is currently very high, consumers are
actively sourcing local products and are becoming more aware of
seasonal varieties, with ASDA fully supporting the English season,
the public appetite for local seasonal fruit can be satisfied’.
Jon
Morgan Category Manager from IPL/ASDA added 'We are pleased to be
able to offer Andrew Boxall's award winning cox apples to our
customers. ASDA is totally committed to local sourcing and UK top
fruit. We are working closely with our growers to obtain the best
quality fruit and the varieties that our customers want rather
than what we would like to sell for as much profit as possible.
This year we will make in roads into heritage and exclusive
varieties but we will only sell them if they are good enough. Our
focus remains on quality and value.'
ASDA
will have a continuous supply of UK apples and pears right through
the season showing there ongoing support of British farmers.
The
Cox is an iconic variety of English apple, and one of the best
loved. It has an orange –red skin and a distinctive sweet
flavour. The low weald of Maidstone where Andrews’s farm is based
is one of the major fruit belts in Kent, the first orchard were
planted here in Roman times, and still remains one of the most
productive areas for Kentish orchards.
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